BENEO uses ISM to showcase sugar-free confectionery with authentic global flavors
BENEO took visitors on a sensorial journey at this year’s ISM trade fair, February 2-5, in Cologne, Germany.
The company unveiled its latest Sweets Collection, a compilation of inspirational, sugar-free candies that contains authentic flavors from around the world. Designed to bring excitement and authenticity to every moment in the mouth, the collection embraces both the “healthy indulgence” and “sensorial immersion” trends that are currently driving sales of confectionery.