Givaudan launches multi-sensorial virtual reality tool for citrus beverage applications
Building on its long-term partnership with the University of California, Riverside (UCR), Givaudan is launching a multi-sensorial virtual reality tool for citrus beverage applications. Combining sight, sound and smell, this truly surprising experience enables customers to learn about the citrus market landscape and co-create their own flavors.
Imagine strolling through UCR’s Citrus Variety Collection, stopping to learn about unique varieties, enjoying their delicious scents and creating a new, personalized citrus flavor—all from the comfort of one’s own office.