It’s 4:30 p.m. on a weekday. Although today’s adventuresome consumers still might not know what they want to eat, many do know where they want to eat—and that’s at home according to studies from Packaged Facts and The NPD Group.
More than half of US adults claim they really enjoy cooking (53%) and more than one-third consider the kitchen to be the most important room in the home (35%), according to Packaged Facts’ report, “Eating Trends: Cooking & Food Shopping” Officials note these percentages have risen compared to a decade ago.