They say often that it’s not what you know but who you know—that counts. In the broader context here, that quote relates to getting ahead in life by leveraging personal connections.
How do food and beverage processors get ahead and succeed? Again, here it’s not so much about what you know—as in what flavor, what texture or what form is most important for a new food or beverage. Rather, today’s fast-moving market requires that everyone touching new product development—from broad strategic innovation to culinary and food science and packaging—has a better defined view of consumer insights.