Cargill learns parents emphasize nutrition when choosing for kids; adults prioritize taste for themselves
Among adults, taste is the top criteria when choosing snacks for themselves, but when the snack is for their children, parents contend that nutrition takes top billing, according to a study from Cargill on US consumer snack preferences.
The survey gauged attitudes across four key snack categories—including snack bars, salty snacks, candy and sweet baked goods—and it explored consumers’ decision-making processes when choosing snacks for themselves and their children.