Company to award $100,000 in business grants to three female entrepreneurs
Thanks to the power of webcams and Wi-Fi, Frito-Lay's inaugural WomanMade Challenge pivoted to host its finalist pitch-slam online after Natural Products Expo West was postponed indefinitely, awarding $100,000 in business grants to three female entrepreneurs on Friday as planned. Originally intended to be a live, rapid-fire event, WomanMade leveraged the power of technology to carry on virtually via Zoom, committed to advancing and providing much-needed support to female-founded food and beverage businesses.
Ten finalists, chosen from more than 100 applicants, presented to the panel of five judges comprised of PepsiCo executives, fellow entrepreneurs and other industry experts, including Lisa Lillien, founder of Hungry-Girl.com, before three were named winners: