Plant-based and free-from will remain major growth drivers at Hydrosol
Sustainability, healthy lifestyle and natural functionality are the big trends on international markets this year. This was the conclusion drawn from a survey of approximately 150 attendees from more than 60 countries who recently came together at Hydrosol’s Sales Network Meeting in Hamburg. Every two years, this specialist for stabilizing and texturing systems invites its worldwide employees and sales partners to a Sales Network Meeting. One of the goals is to present the current trends and expectations in the different markets, along with innovative product concepts to address them.
According to this year’s attendees the plant-based trend continues to have extraordinary potential around the world. Hydrosol CEO Dr Matthias Moser notes, “We reacted to the growing demand for plant-based alternatives to meat and dairy products some years ago, and continue to develop solutions for this market segment. We recently bundled our expertise in research and development, marketing and sales in our new Plant-Based Competence Center. This lets us respond to the varied and at the same time very specific wishes of our customers much better and much more precisely.”
In presenting new developments and examples of successful products for plant-based alternatives to dairy, deli foods, and meat and sausage products, Hydrosol’s specialists underlined the importance of the “plant-based revolution,” as Innova Market Insights called it in this year’s Top Trends. Hydrosol’s sister companies OlbrichtArom and SternVitamin contributed information about additional value creation potential through flavouring and through enrichment with selected micronutrients, respectively.