Honey offers functional benefits, natural sweetening in new generation of functional drinks
Many functional beverages use ingredients that are great for you—but may lack appealing taste. Not only does honey mask the unpleasant flavor of these ingredients, but it also brings familiarity to functional products that people may otherwise be unfamiliar with.
For example, aloe water isn’t a household name, but add honey to the moniker—Honey Aloe Water—and consumers are more likely to take a chance. This is one of the key reasons why we see honey’s increasing use in functional beverages. This all-natural sweetener brings a familiar flavor and name to an otherwise non-traditional product.