Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.
This spells opportunity for potatoes. Competitive athletes and weekend warriors alike rate potatoes highly for their sustained energy, good supply of potassium and ability to help fuel everyday activities. In fact, the more active consumers learn about potatoes, the more they support potatoes’ performance power. Year over year, there’s a rising percentage of consumers who agree that potatoes are good as part of weight management, provide sustained energy and are simply “healthy for you.”