Neuroscience teaches that our five senses take in approximately 11,000,000 bits of information every second. But our conscious mind can only process 40 bits a second. Combine that fact with another, equally startling truth: our non-conscious minds make 95% of our daily decisions.
It is self-evident that while consumers think they are making actively conscious choices across all aspects of their daily lives, in fact it is their non-conscious that drives 95% of their behaviors. The implications of that obviously have immense importance if you seek to persuade your customers to form a loyal connection with your brand, and to make that critical purchase decision in the store aisle or online.