Rebel Coast, a California-based creator of cannabis-infused beverages, has launched five new products including sparkling wine and seltzers.
The brand's existing products, a sauvignon blanc and rosé, now feature a new, refreshed brand look in ready-to-drink, easy-to-carry cans.
Rebel Coast's existing Sauvage and Pink Passion beverages will now also be offered in sparkling blends, and the Rebel Coast portfolio will expand to include three bubbly seltzers in Black Cherry, Lemon Lime and Mixed Berry flavors. Each 12-oz. product will contain 10mg of THC.
"All of our new products bring people the same delicious, low-calorie alcohol alternative they have come to love and expect from Rebel Coast," said Rebel Coast CEO Josh Lizotte. "Our goal is to become the go-to house of cannabis-infused beverages, and these new innovations are absolutely a step in the right direction. We will continue to be bold and curate a memorable experience for our customers– it is the customer experience that we hold sacred."
Rebel Coast was founded with the goal of introducing tried-and-true beverage formats to a new generation of consumers, by combining cannabis and fun flavors with a rebellious and adventurous brand spirit. By releasing updated packaging formats and flavors, the new products from Rebel Coast offer something for every cannabis enthusiast.
"While the taste, flavors and packaging may be different, the experience is the same,” said Priestley Pring, Rebel Coast's director of marketing. “About 10 minutes into drinking a can, you are likely to experience the desired effect. Rebel Coast fans can be assured that the new products are just what you'd expect from us – beverages designed for the rebellious spirit that never sacrifice on taste, quality or consistency."
The products will be available by May 15, 2020 in select dispensaries across California and through on-demand services via RebelCoast.com. Suggested retail price is $8 per can.