As the COVID-19 crisis continues to unfold around the world, food and beverage manufacturers have maintained sound economic footing due to acute consumer demand for a broad range of food and beverage products.
An ongoing study from InsightsNow, a behavioral research firm, indicates that the COVID-19 crisis could be providing further momentum to the clean label movement as primary shoppers seek simple ingredients amid grander health and wellness concerns. At the same time, a recent Mattson Insights & Strategy Team study pointed out that the COVID-19 crisis may be prompting consumers to rediscover legacy or "comfort" brands. The firm's research indicates that 43% of respondents list "nostalgic" in the top two types of products that are set to experience the most growth.