Symrise: Top Tastes
Symrise introduces 2020 North America top flavor trends report
Following extensive research, Symrise has released its report on the 2020 Top Flavor Trends for North America. This annual study is the product of surveys, interviews, conversations with top chefs, top pastry chefs and mixologists. It also reflects observations from food treks to restaurants, bars and shops.
The result: Symrise has identified 10 rising trends in the food and beverage industry—and not just for 2020 but also for the next two to three years.
“The Symrise North America’s ‘Top Flavor Trends for 2020 Report’ is just one of many resources that continues to position Symrise as an authority at the forefront of flavors and food trends and we welcome the opportunity to present this comprehensive report to our customers,” says Dylan Thompson, marketing and consumer insight manager.
“Trends may be the single most important driver in the food and beverage industry and the Symrise team takes pride in identifying and analyzing the most compelling information available,” Thompson adds. “Our ‘Trends for 2020’ were developed over the last few months through extensive research, only to see the world change from the rapid escalation of the COVID-19 pandemic. While these trends still hold from a macro perspective, we already see a return to simplicity, comfort food, and value impacting consumer behavior. We know that the industry may look different in a few months and we will be updating our content to reflect these changes.”
In order to determine what’s next in the savory, sweet and beverage categories, the Symrise team leveraged a variety of sources. Symrise partnered with StarChefs, a restaurant industry group that recognizes breakout professionals in the industry. Through StarChefs, Symrise conducted an online survey targeted towards industry professionals about emerging flavors and practices before conducting in-depth interviews with leading chefs, mixologists, and pastry chefs to gain a deeper understanding into these trends.
In addition to this primary research, Symrise consulted its own database of market research insights to ultimately select 10 trends that will loom large throughout 2020 and beyond.
One of this year’s trends is Tea Inside. As consumers shift to a more mindful approach to products promoting health and wellness, the self-care benefits of tea are evident, but the sophisticated consumer also wants great taste. So bold, exotic black teas like Chinese Lapsang and malty Indian Assam will be found in syrups and infusions for a variety of foods, and not just beverages.
The Trends for 2020 report dives into all 10 trends, shedding light on the future of the food and beverage market. Contact them to set up a virtual demonstration or view the online presentation.
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Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food.
Its sales of approximately € 3.4 billion in the 2019 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.