Snack innovation remains strong as consumers replace main meals with snacks. In fact, when Innova Market Insights conducted an eating behaviors survey last year, an estimated 60% of Americans say they snack twice or more a day and only just under 3% of Americans say they never snack.
This snack attack activity drove new product launches in meat snacks, snack mixes, and fruit-based snacks. Each enjoyed double-digit growth rates with meat snacks at the top of the heap, expanding at a 20.6% CAGR from 2014 to 2018.