Award-winning UK brand is now available on shelves at Whole Foods Market
Mr Lee’s Pure Foods, the UK based award-winning gourmet instant-noodles in a cup, announced its US launch nationwide with Whole Foods Market. This is a milestone expansion for the young brand and speaks to its consumers’ growing interest and demand, according to the company.
"Our brand is thrilled to enter the US market." said Damien Lee, founder and CEO of Mr Lee’s Pure Foods. "As consumers are looking for shelf stable solutions that offer a healthy alternative, our instant-noodles in a cup is a quick and delicious option, now available to US consumers on Whole Foods Market shelves throughout the country."
USDA approval was acquired due to the high food quality in the noodles including expertly cooked beef and chicken. US manufacturing is set up in California.
Mr Lee’s Pure Foods is appointing Elohi Strategic Advisors to help drive its USA go-to-market expansion plan and commercial implementation, including food services and kiosk division.