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CBD Piques Consumers' Interest as a Functional Ingredient
Cannabis on the Menu: Nearly one-third of consumers associate the attribute "relaxing" with CBD, and one-quarter associate it with the attribute "healthy"
The purported relaxation benefit of cannabidiol (CBD) aligns with a greater industry trend of new plant-based products and menu items geared toward relaxation, as Mintel identifies in its 2019 US Flavor and Ingredient Trend, “Botanicals and Adaptogens.”
There’s no denying the swift consumer interest in CBD food, beverage and foodservice items in the past year. Nearly one-third of consumers associate the attribute “relaxing” with CBD, and one-quarter associate the attribute “healthy” with CBD. Younger consumers seem to be redefining health and wellness to include certain ingredients and products that help the body and mind with specific, targeted functions, such as sleep.