The 2019 International Food Information Council (IFIC) Food and Health Survey reported that limiting or reducing sugar in the diet, along with eating more fruits and vegetables, topped the dietary changes consumers were making. Of those surveyed that year, 38% said they followed some sort of special diet. Of that number, 80% declared some intention to limit or avoid sugars in the diet.
What does the sweetener landscape look like as we enter the third decade of the 21st century? Two things are certain: Number one, consumers will not lose their taste for sweet things. Because of this, sucrose — table sugar — will remain the benchmark of sweetness and keep its position as the most popular means of sweetening most foods and beverages. Number two, consumers will continue to declare their desire to cut down on it.