Consumer insights confirm that BENEO’s Palatinose meets consumer demands for an alternative carbohydrate
US consumers recognize that not all carbohydrates are alike. In a recent survey conducted on behalf of BENEO, it was shown that consumers differ in their perspectives between various kinds of carbohydrates and are aware of alternative sugars. In fact, half of US consumers believe carbohydrates that are more slowly released are better for health.
The representative quantitative survey with more than 1,000 participants across the US was conducted by the market research company, Wizer. It revealed that half of US females and one-third of US males are concerned about tiredness and lack of energy, particularly in the 18 – 44 age group. So, it is not a surprise that almost two-thirds of the US consumers responding to the survey, are (highly) interested in purchasing or consuming a food/drink product providing sustained energy. The insights show that for a similar number of the participants the ideal carbohydrate “delivers energy, is made from a natural source and avoids sugar crashes.”