Joining the Regatta Team: Jay Li, Max Shlansky, Julie Zarou and Sean Chalker
Regatta Craft Mixers, producer of award-winning, premium mixers, announced the expansion of its commercial team, adding four new professionals to the company’s sales and marketing departments. Joining the Regatta Craft Mixer team are Jay Li, marketing director; Max Shlansky, national sales manager liquor channel; Julie Zarou, field marketing manager; and Sean Chalker, area sales manager southeast region. Together with senior management, the new group is poised to execute Regatta’s future growth strategy and focus on navigating the challenges of the times as the country and the industry prepares to emerge from COVID-19 lock down.
Jay Li, marketing director, brings a wealth of experience to the Regatta team having most recently worked at Anheuser-Busch InBev (ABI) where he was a senior associate brand manager on the craft and imported beer businesses. At ABI, Li managed brands including Hoegaarden, Shock Top and Cerveza Patagonia. He has experience leading challenger brands and national brands, as well as launching flavor and package innovations. Li brings a well-rounded perspective to the business through his brand building expertise and his understanding of the wholesaler and retailer ecosystems.