Sabra to Grow Unique Tahini-Grade Sesame Seeds in the US
Sabra has long invested in category growth-driving initiatives and has filed a patent application on the seeds
Sabra announced it will grow a unique variety of non-GMO sesame seeds in the US. The first-of-its-kind seed variety was developed by Sabra specifically to bring ideal flavor and texture to tahini, a key ingredient in hummus. A leader in plant-based foods, Sabra has long invested in category growth-driving initiatives and has filed a patent application on the seeds.
Hummus, embraced by consumers seeking flavorful plant-based foods, is made with a blend of chickpeas, ground sesame seeds (tahini), oil and garlic. A high-quality tahini lends rich flavor and creamy texture to hummus. While Sabra sources chickpeas from family-owned farms in the Pacific Northwest, the vast majority of sesame seeds have grown in the US have not met Sabra’s ‘gold standard’ for use in tahini until now.