Uncured Frozen Filipino Breakfast Meats to launch under Magnolia Brand
Ramar Foods is pioneering the first line of premium, uncured frozen Filipino breakfast meats. The line will be launched under Ramar’s premium brand, Magnolia.
Following the success of their current line of Magnolia breakfast meats, Ramar invested in market research that led to the development of uncured frozen products. The research showed the growing trend among Filipino-Americans in making healthier choices on CPG consumption. Similar data shows the trend with general market consumption. According to Neilsen, nitrate/nitrite-free pre-packaged meat is growing at a rate four times faster than conventional pre-packaged meat.