Ocean Spray Cranberries, Inc.'s Lighthouse Incubator has developed and introduced CarryOn, a new line of CBD-infused sparkling waters.
CarryOn is available in two varieties: Elevate and Descend. Elevate, featuring a grapefruit flavor, is geared to keep consumers calm but sharp. It blends 10mg of CBD and choline to keep consumers fueled and focused. Descend, featuring a blueberry flavor, is designed to provide relaxation with no impairment. It combines L-Theanine to calm the mind and 20mg of CBD isolate.
Developed by industry experts with more than 50 years of experience in beverage innovation, Elevate and Descend are 10 calories per 11.5 fl. oz. can. They provide vitamins C & E and have no added sugar.
"We believe mental wellbeing should be as second nature as physical fitness, and so we set out to create a CBD beverage that provides real functional benefits like focus and relaxation,” said Josh Wiesman, co-developer of CarryOn brand. “We understood there was a gap in the market for a trustworthy CBD beverage that tastes good and also helps calm the mind without unwanted side effects. So, we set out to solve that gap with the CarryOn brand. No one should ever be made to feel bad or ostracized for prioritizing their mental wellness. Our brand is dedicated to support in a meaningful way."
Ocean Spray’s Lighthouse Incubator was created by the farmer-owned cooperative last year to accelerate accessible health and wellness-focused innovation. CarryOn products have launched as a pilot test in Colorado. Each retail for $4.99.