Jones Soda Limited-Edition 'Messages of Hope' Cream Soda Labels
The new labels attempt to convey a spirit of resilience that has emerged during the coronavirus crisis
Jones Soda Co., a premium craft soda maker known for its unconventional flavors and user-submitted label artwork, is turning its bottles into messages of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.
Debuting in early July with a separate six-bottle series for both the US and Canada, the new labels convey the spirit of resilience that has emerged during the coronavirus crisis. Photographs capturing that spirit range from a rainbow mural thanking essential workers to chalk art proclaiming that “We’re All In This Together” and landmarks like Seattle’s Space Needle and Toronto’s CN Tower beaming messages of solidarity through banners and night lighting.