Charlotte’s Web, in partnership with Studio Number One, has unveiled a 76-acre art installation in a farmer’s field in McPherson, Kansas as part of its “Trust The Earth” initiative.
Studio Number One, a creative agency co-founded by artist Shepard Fairey, created the original artwork, first publicly exhibited by Charlotte's Web as a mural in Brooklyn in October 2019. Its purpose: to raise awareness of the need for improved and equal access to hemp-derived CBD products for consumers in every U.S. state.
"This art is the visual and naturally living embodiment of Charlotte's Web's mission to unleash the healing powers of botanicals," said Deanie Elsner, CEO for Charlotte's Web. "And, we hope this inspires many to join us in fighting for sound federal and state regulations."
Studio Number One's original 'Trust The Earth' art, featuring a hand holding a massive hemp stalk, was 'grown' and then mown on 3,049, 200 sq. ft. of farmland, the equivalent of 57 football fields. The installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art was so large it required a local farmer's plane to achieve enough height to photograph the entire Trust The Earth field art installation.
"Whether it's a mural in Brooklyn, a poster in your home or a field in Kansas, Studio Number One understands the power of art to compel change,” Fairey said. “We worked with Charlotte's Web to call on citizens to Trust the Earth.”
Due to the lack of federal regulations, there are still some states where hemp-derived CBD products are not sold in retail stores. Charlotte's Web is working hard to change that fact. The 'Trust The Earth' campaign can spark conversations. Hemp advocates can learn ways they can support hemp access for all by visiting www.trusttheearth.com.
"A farmer's field is a place to cultivate life-changing ideas and grow a voice for those still seeking hemp-based wellness,” said Jared Stanley, Chief Cultivation Officer and a co-founder of Charlotte's Web. “Through this powerful artwork, we experience a coalition between earth and humanity, and our journey to create sustainable, natural wellness. In the case of hemp, revolutionary wellness.”