Digestive health has been linked to myriad facets of well-being — immunity, cardiovascular health, bone and skin health, mental health, mitigation of symptoms of diabetes and asthma, and even dental health. Emerging evidence suggests digestive health ingredients also can be used to target specific conditions, such as Alzheimer’s disease and non-alcoholic fatty liver disease, as well as to reduce recurrence of certain viral infections.
According to a 2020 global survey on gut health conducted by HealthFocus International, when selecting food products for digestive health, 81% of consumers are interested in overall wellness versus selecting a product that will address a specific issue. Moreover, 54% of consumers are extremely or very interested in the gut microbiome.