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Today, medical cannabis is approved for use in 33 U.S. states plus the District of Columbia, and several other states have medical or recreational cannabis legalization on the fall election ballot. While many valid arguments can support the notion that foods and beverages infused with tetrahydrocannabinol (THC) are acceptable adult-use alternatives to alcohol, we wouldn’t be at this stage in today’s cannabis marketplace without its widely recognized health, wellness, and medical benefits. Cannabidiol (CBD), in particular, has captured international attention for its potential as a non-psychoactive, natural ingredient suited to widespread use in everything from generally healthy products to highly specified and functional foods and beverages.
As more people get used to the idea of cannabis serving as part of a healthy diet and lifestyle, product development will continue in various advantageous directions. Meanwhile, the research sector of cannabis has been busy studying the way individual constituents of cannabis interact with our bodies, potentially leading to new business opportunities for cannabis-infused products.