Discussing Farm to Fork & Regenerative Agriculture
NPC “Regenerative Agriculture” Panel to Feature General Mills, Nature’s Path, Patagonia Provisions!
Growing numbers of “conscious” consumers are expanding the concept of clean label to a wider ideal of clean product. For starters, this not only impacts a product’s ingredients but its packaging as well. Active consumers—particularly those passionate about natural and organic products—want to know even more about manufacturers sustainability and environmental practices.
Register to Prepared Foods’ New Products Conference and listen in Wednesday, Sept. 16 from 1:45-2:45 pm EST to learn how manufacturers work proactively and directly with their ingredient supplier farmers to promote “regenerative agriculture.” Regenerative Agriculture describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity – resulting in both carbon drawdown and improving the water cycle.
Listen in to an exclusive regenerative agriculture panel moderated by Barb Stuckey, President & Chief Innovation Officer at Mattson. Stuckey and experts from three leading manufacturers will discuss related consumer insights, how regenerative agriculture benefits farmers and the nation’s ingredient supply, and how the broader trend factors to into everything new product development, ingredient purchasing and even front-of-pack package marketing.