Boosting Immunity Drives Supplement Purchases During COVID-19 Pandemic
Study finds that during the initial three months of US lockdown, disease prevention, digestive health, and immunity were the top reasons for taking supplements
While prevention and wellness remain top concerns, the coronavirus pandemic has prompted US supplement consumers to change their diet and supplementation to boost immunity, according to a new survey.
“COVID-19 has shifted the supplement market,” said Tracy Landau, president of MarketPlace, the St. Louis-based brand strategy firm that conducted the study. “Health and wellness brands that are agile and can pivot to meet evolving consumer needs will emerge from this season the strongest.”