Nitta Gelatin's Wellnex collagen peptides are ideal for new functional senior health foods and drinks
The unique circumstances of 2020 have led to a renewed emphasis on health and wellness for people of all ages. Functional foods and beverages can be powerful tools for consumers when taking a more proactive approach to physical wellbeing. According to New Hope Network, the functional food and beverage category grew by 5.3% to reach $71.4 billion in 2019, and shows little sign of slowing in our current COVID-19 economy.
It is important to note that health priorities can differ based on age group. As the first Baby Boomers enter their late 70’s, a considerable number of consumers seek functional foods that address concerns associated with healthy aging, including mobility, metabolic support, heart-health, and cognitive function. Nitta Gelatin offers a diverse portfolio of collagen peptide ingredients under its Wellnex brand, which are specifically tailored to, and clinically proven to support seniors’ unique wellness priorities.