Givaudan renames its Flavor division to “Taste & Wellbeing” in step with its 2025 strategy titled, “Committed to Growth, with Purpose”
Givaudan has renamed its Flavor and Fragrance divisions to reflect its expanded product offering to its customers.
Officials said the Givaudan’s Flavor Division has become “Taste & Wellbeing,” to highlight the company’s its global leadership position in flavor and taste. Meanwhile, the shift also reflects the business’ expansion into adjacent spaces. In a related move, the company’s Fragrance Division is recast as Fragrance & Beauty, highlighting global leadership in Fragrances and signaling an expansion into Beauty.