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Packaging Strategies Cannabis Food and Beverage Brands Can Take from Traditional CPG
Tom Newmaster, partner, FORCEpkg, presented branding tips at Cannabis Products Exchange, held virtually July 30-31.
Incorporating cannabis into food and beverages may be revolutionary for the consumer packaged goods (CPG) industry, but when it comes to branding and packaging design, cannabis companies don’t have to reinvent the wheel.
That’s according to Tom Newmaster, partner at FORCEpkg, Lancaster, PA. He presented strategies cannabis brands can borrow from the CPG world during Cannabis Products Exchange, held virtually July 30-31.