The Coca-Cola Company Announces New Senior Appointments
The company’s nine new operating units and five global category teams will be supported by the newly created Platform Services organization
The company’s nine operating units will replace current groups and business units, effective Jan. 1, 2021, subject to consultation where required under local laws. These changes will help eliminate duplication of resources and enhance the company’s ability to scale new products more quickly.
The operating units and their geographies and presidents are:
• North America: Alfredo Rivera, former president of the Latin America group. Rivera’s appointment was announced Aug. 24, and he has already started his new role.
• Latin America: Henrique Braun, current president of the Brazil business unit. Braun’s appointment was announced Sept. 1.