Six Ways Food & Beverage Innovation Is Evolving in the Face of COVID-19
ADM identifies emerging behavioral changes that could power innovation and growth in coming months
Recent ADM OutsideVoice℠ research shows that 77% of consumers intend to make more attempts to stay healthy in the future. Food and beverage manufacturers who successfully balance consumer health concerns with affordability are most likely to win with consumers.
ADM has identified six behavioral shifts that will create opportunities for food and beverage manufacturers to gain market share in an increasingly uncertain business environment.