When it comes to predicting culinary trends leading into the year 2021, using a traditional method of analyzing restaurant data will leave your company out in the cold.
During the COVID-19 pandemic, many restaurants shut down or went exclusively curbside, therefore, precious, usable data was squeezed out of it. And, with almost all limited time offers (LTO) halted as well, very little new ground has been broken in 2020. Instead, look at the inward personal concerns that have arisen this last year — concerns that will most likely stay strong as we emerge from the pandemic and inform the future trend direction.