Rapid Product Development Solution Released by InsightsNow and CuliNex
CRAEVS Solution developed to help food and beverage companies take products quickly through concept, commercialization and commerce stages
InsightsNow, a behavioral research firm, in partnership with CuliNex, a clean label product development consulting firm for the food industry, have released a new product development solution called CRAEVS (an acronym for Clean Label Research through Agile Evolutions into Stores). The companies brought together their respective consumer insights and culinary innovation expertise to build this end-to-end solution for food and beverage company’s innovation efforts.
“The solution is a first for the food industry. It brings together the creativity of culinary experts, inspired and guided by consumer insights, to accelerate cost effective product development timelines,” said Dave Lundahl, CEO and founder of InsightsNow. “The all-in-one solution not only streamlines the process from initial opportunity all the way to the store shelf to deliver cleaner, healthier food product alternatives sought by consumers, it is especially needed during current times to help companies overcome the workflow disruptions caused by the ongoing pandemic.”