2020 US BASES Top 25 Breakthrough Innovations List examines innovation and evolving consumer needs
BASES, a Nielsen Global Consumer Business, released its 2020 US BASES Top 25 Breakthrough Innovations List. While COVID-19 will have an enduring and profound impact on the consumer packaged goods industry, one thing that cannot be overlooked is the role that innovation plays today and in the new normal that emerges. Consumer needs and priorities are evolving, just as they did before COVID-19, clearing the way for new innovation to happen. And manufacturers are answering this demand. In fact, the company sees a strong number of innovation ideas being tested by BASES, signaling a bounce back following a dip in the early months of the pandemic. Learning from those who got it right, like this year’s BASES Top 25 Breakthrough Innovations, could help more of these new product ideas succeed.
As the competition for consumer attention in-store and online intensifies, this year’s Breakthrough Innovations have won consumers’ hearts and minds through ingenuity, marketing savvy, and expert-level decision-making.
“This year’s winners have attained the elusive recipe for product innovation success: good idea plus good product plus good activation. A fine line separates risk, resilience, and reward, and all of these winners have navigated each of these flawlessly,” says Ben Macedo, leader of BASES, North America.