Pabst Labs, a newly formed licensed cannabis company based in Los Angeles, has revealed the initial launch of Pabst Blue Ribbon Cannabis Infused Seltzer.
The famed Blue Ribbon will adorn the can of a non-alcoholic THC-infused seltzer developed by Pabst Labs, a group of cannabis beverage experts and former Pabst Brewing Company employees who were granted the rights to create a line of cannabis-infused drinks under the Pabst Blue Ribbon name. Pabst Labs is responsible for the production, marketing and sales of the new drink.
“Pabst Blue Ribbon has an incredibly loyal and passionate customer base who are open to change and embracing new ideas. We’ve spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category,” said Mark Faicol, Pabst Labs brand manager.
Pabst Blue Ribbon Cannabis Infused Seltzer marks a major milestone for the burgeoning cannabis drinks industry and a new way for lovers of Pabst Blue Ribbon to experiment with a different kind of buzz. The initial test launch will see Pabst Blue Ribbon Cannabis Infused Seltzer available for customers in a select group of California dispensaries and direct to California consumers via shop.PabstLabs.com.
Pabst Blue Ribbon is one of America’s most beloved brands and recently has been innovating beyond beer, with the launches of hard coffee, hard tea and harder seltzer. Pabst Blue Ribbon’s willingness to experiment and push boundaries led Pabst Labs to enquire about collaborating, and a shared passion for quality and innovation ultimately led to Pabst Labs being granted the rights to create a line of cannabis-infused drinks worthy of the Blue Ribbon.
Each 12-oz. can of Pabst Blue Ribbon Cannabis Infused Seltzer serves up an effervescent lemon-flavored seltzer that contains 4 grams of sugar and 25 calories. It contains no preservatives. With 5mg of THC per can, Pabst Labs has ensured it offers up a responsible dosage designed to make it a go to drink for both casual and experienced cannabis users. The lemon seltzer will be the only flavor available during initial launch, but additional flavors are already in development.
“Though this is a limited initial launch, we’ve had a really enthusiastic and positive response from dispensaries and customers and are looking forward to a wider roll out in the coming months,” Faicol said. “For over 175 years the Blue Ribbon has connected fans across generations around its products, and we think customers, new and old, are going to love the chance to experiment with something different from a brand they trust.”