Unique Pretzel Bakery Rebrands as Unique Snacks with New Packaging
Sixth-generation, family operated business to enhance e-commerce presence and direct-to-home delivery services of premium snacks
Amidst the ongoing pandemic created by the coronavirus (COVID-19), Unique Pretzel Bakery, Inc., a sixth-generation family business based in southeastern Pennsylvania, a region recognized as the pretzel capital of the world, saw an opportunity where other businesses were forced to close or postpone corporate initiatives. The company followed a different strategy and launched a corporate rebranding to become Unique Snacks.
As a result of the mandated, stay-at-home orders and ensuing uncertainty caused by the pandemic, Unique Snacks experienced an increase in demand for the company’s healthy snacks. At the same time, the business used the uncertainty created in the marketplace to develop a strategic e-commerce plan and initiate a rebranding campaign – all ahead of the company’s 100th anniversary that will officially take place in February 2021.