Thanks to technological advances and ever-expanding choice in foodservice and retail venues, each of today’s consumers can adopt a more individual approach to eating. Innova Market Insights finds personalized nutrition is on the rise and moving beyond tailored diets.
“Eating for Me” was one of Innova Market Insights Top Trends back in 2019 and it’s clear that this trend continues. Whether they’re doing it for health or even ethical reasons, more consumers are embracing nutritional patterns increasingly tailored to their needs or interests. Moreover, technology advances are enabling food and beverage processors to more quickly diversify and personalize a new generation of product offerings with intrinsic or added health benefits.