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Cresco Labs Develops Standards for Responsible Marketing, Advertising
Company encourages partnership with other cannabis companies around responsible marketing.
Cresco Labs has developed a comprehensive advertising and marketing code with guiding principles to ensure that the company always markets and promotes its brands and products responsibly.
As an industry leader, Cresco holds itself to the highest ethical standards and is dedicated to building a culture of responsible consumption and fostering continued consumer trust, education and confidence in cannabis offerings. This code provides guidance on commercial communications to prevent underage appeal and helps advertisers like Cresco make appropriate claims surrounding cannabis’ benefits. In addition, these standards offer best practices for the development of consumer-facing promotional events and merchandising.