Pretzilla is a pioneer in fresh soft pretzel bread and is a leading manufacturer in the category
Benestar Brands, LLC, a portfolio company of Highlander Partners, L.P., announced the acquisition of Miller Baking Company, the manufacturer of Pretzilla branded soft pretzel bites and buns. Headquartered in Milwaukee, Pretzilla is a pioneer in fresh soft pretzel bread and is a leading brand and manufacturer in the growing category.
In 2007, under the leadership of owner Brian Miller, the 97-year old company began developing a unique "light and airy with a touch of sweetness" soft pretzel bread and in 2010, the Pretzilla brand was born. The business has since transitioned from a multi-product bakery to a specialized pretzel bread snack business and today offers a variety of soft pretzel products, including Burger Buns, Mini Buns, Sausage Buns, and Bites, distributed nationally to over 10,000 stores. The company manufactures all products (which are non-GMO, allergen-friendly, vegan, and kosher) in its two Milwaukee-based facilities.