First offerings from new frozen line featuring full servings of vegetables and whole grains
Gerber announced its entry into the frozen aisle with the launch of new frozen products from Freshful Start™, a premium, organic, simple-ingredient line of foods made with veggies and whole grains. Freshful Start™ bowls come in three varieties – Tomato Basil, Mac & Cheese and Southwest Style – and are designed for toddlers 12 months and up. Freshful Start™ also offers two varieties of veggie bites, Yellow Carrot, Kale, Lentil & Quinoa and Broccoli, Lentils & Cheddar. Ready to warm and serve in minutes, Freshful Start™ delivers fresh taste and organic goodness without preservatives, artificial flavors or colors.
In today’s reality, parents feel stressed about how everyday decisions could negatively impact their children. According to a 2020 Gerber sponsored survey of 2,000 parents in the US, 64% of parents worry about not providing enough healthy food for their children. Gerber Freshful Start™ frozen products aim to ease parents’ worries with new bowls that are convenient and nutritious.