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While 2020 posed more than its fair share of challenges, the cannabis industry has fared reasonably well. Most US states designated cannabis as an essential business during the COVID-19 pandemic, and sales have continued to gain ground as increasingly diverse cannabis consumer demographics evolve and mature.
Next year we expect to see the cannabis industry continue its exponential expansion as multiple intertwined trends continue to take hold, as detailed in these 2021 trend predictions from Jessica Lukas, senior vice president of commercial development at BDSA. BDSA, Boulder, Colo., BDSA specializes in cannabis market intelligence and consumer research.