COVID-19 has impacted consumer behavior and what consumers look for in food and beverages. Consumers continue to seek healthier, better-for-you products, but the focus is on functional ingredients to support a healthy immune system. At home more than ever, consumers are going back to basics, returning to breakfast, and finding comfort in baking and cooking. Chicken and plant-based chicken alternatives are raging as consumers search for the ultimate chicken dish.

In response to consumers’ changing behavior, Comax Flavors introduces the 2021 Flavor Trends divided into four distinct flavor collections. Immunity Boost focuses on consumers’ quest for functional foods and beverages while Breakfast Basics addresses consumers’ interest in breakfast at home or on the go. Home Baker taps into rediscovering baking and cooking at home while Chicken Soars spotlights consumers’ insatiable appetite for chicken and plant-based chicken alternatives. Each Comax Flavor collection is comprised of a variety of food and beverage applications such as non-alcoholic and alcoholic beverages, beverage syrups, dairy, ice cream, confections, baked goods, plant-based applications, snacks, and nutrition and performance products.