In 2020 consumer survey, honey surpasses white sugar for the first time
The National Honey Board Consumer Attitudes & Usage Study 2020 asked consumers to choose their favorite sweetener from several common ones, including white sugar, brown sugar, several non-calorie sweeteners, raw sugar, monkfruit, and maple syrup. Honey came out on top for the first time.
According to consumers, honey rates above other sweeteners in attributes like "natural," "unprocessed," "good for the environment," "organic," "good source of antioxidants," and "flavorful."