Surveying New Functional Foods & Beverages Debuting in November 2020
This month's collection includes functional yogurt and ready to drink CBD water
Mojis Inc., Boulder, Colo., has extended its popular Weller CBD brand into a broader, better-for-you platform of bubbly drinks. Its first new offering are Weller Sparkling Immunity drinks in three varieties: Elderberry + Peach, Elderberry + Lemon-Lime, and Elderberry + Strawberry.
Officials say Weller’s move was motivated by increased consumer interest in immune-boosting products due to the COVID-19 pandemic. Moving beyond the cold and flu aisle and a reactive health mindset, the non-CBD sparkling water offers an effervescent and convenient way for consumers to integrate immunity protection into daily routine with only 10 calories from juice and zero added sugars.