We all know it’s been quite a year. Enough said. I want to start by focusing on the remarkable resiliency and adaptability of US consumers. Despite the pandemic and extraordinary changes in all of our lives, we are a nation of optimists.
As researchers who focus on in-store transactional testing for new product innovation, the start of the pandemic put a stop to all in-store research as we all learned how to stay safe and retailers dealt with pandemic-led pantry loading and implementation of new operating protocols. But that didn’t last for long.