IRI anticipates that a significant proportion of consumers will get vaccinated by mid-year to the end of 2021
COVID-19 vaccines have begun in the United Kingdom and Canada, with US markets following. Strong adoption of vaccinations will increase consumer confidence and speed up social mobility, ultimately driving economic growth.
IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,” explores the opportunities that retailers and manufacturers have to promote vaccinations, both as a physical destination where consumers can get a vaccination, and as part of overall wellness campaigns.