Cresco Labs has expanded its Good News brand to Michigan, a state with accelerating adult-use cannabis sales and a growing medical program.
Good News launches with gummy edibles available at dispensaries throughout the state. Good News gummies, available in 100-mg packs with 10, 10-mg pieces, are sold in approachable packaging and crafted with consumers’ desired mood in mind — Me Time (Indica), Brunch (Hybrid), Friyay (Sativa) and Vegas (Sativa).
“Since receiving our Medical Processing License in March 2020 and launching recreational sales in June, we have remained committed to our strategy of prioritizing wholesale distribution and I’m proud of our Michigan team for creating an outstanding operation that supports our brands and products,” said Charlie Bachtell, CEO and co-founder of Cresco Labs. “Michigan is a sophisticated market, and we believe our growth speaks to the quality and variety of the brands and products that we are offering to our dispensary partners, patients and customers. We are investing resources in the most strategic markets, and we continue to be excited about the growth potential of Michigan’s cannabis program.”
In December of 2019, Michigan became the 10th U.S. state to legalize cannabis for adult-use consumption. In the first eight months of this year, Michigan’s adult use and medical markets brought in over $281 million and more than $313 million, respectively, for a total of $595 million in cannabis sales, according to data from Headset.
Michigan has one of the country’s fastest-growing adult-use markets, with state sales generating over $104 million in October, according to Headset. In addition to its new adult-use market, Michigan’s growing medical market is ranked second in the country behind California.
Good News is Cresco’s mainstream, social-occasion based brand with a product line developed to deliver a quality, safe and consistent cannabis experience through easy to use and benefit-forward forms focused on occasion and mood benefits. Good News is currently available in California, Illinois, and now Michigan.
Cresco Labs has a licensed cultivation and processing facility in Marshall, Michigan, which has a total of 53,000 square feet of cultivation space and is currently under renovation.