Bell Flavors & Fragances unveils 2021 Spark Trends
Bell Flavors & Fragrances is excited to announce the 2021 Spark® platform, which identifies key trends that will lead the way to new innovations within the flavor and fragrance industries. The Spark® platform serves as the origin of imagination, the essence of creativity and the future of what’s to come in the flavor and fragrance industry.
The 2021 platform has been reconstructed to take a longer term view identifying five key consumer macro trends that will serve as a foundation for today and into the future. These global macro trends represent the core behavioral values that are present in all humans combined with the technology innovations and market dynamics that are shaping how consumers behave and what the future of flavors, fragrances and ingredients will look like next year and beyond.